The Best Premium Squarespace Templates for Solopreneurs
A premium Squarespace template is a pre-made website layout that you purchase from a designer to use as a starting point for your website. I have gathered my list of my favorite Squarespace template shops for service based solopreneurs and small businesses below.
I will also explain why I think a premium Squarespace template can be a great investment and how to choose the right one for your business.
If you don’t need all of this info jump right to the list!
Why Would You Buy a Premium Squarespace Template?
When you sign up for Squarespace you have access to lots of FREE templates you can use to build your website but….you get what you pay for.
Squarespace’s free templates can be generic or super trendy (which might not be your style). It can be hard to know which one will be best for your business and it may not be set up in the best way for your visitors to take the action you want them to take (reach out, buy your thing, etc..). They also come with absolutely NO guidance on how to update them. You are on your own with just Squarespace help and Google to guide you.
Many Squarespace designers sell premium templates so you have lots of options with different styles to choose from. Templates made by designers often have a more elevated look and can include custom graphics and code for unique visual features.
Premium Squarespace templates can range in price from $100 to $400+ depending on the number of pages, features, and level of design customization and support. (REALLY big templates can cost up to $1,000.)
The cost of the template includes the training you need to customize it which gives you a HUGE head start to learn Squarespace. Some templates also come with guidance on writing your text, finding images, and selecting fonts and colors (or you can add on more training at a low cost). And you get extra support from the designer if you run into technical issues.
How to Choose a Premium Squarespace Template
Here are a few things to think about if you are shopping around for a website template.
Skip all this and jump to the list!
Do you like the look and feel of the template? Try to picture your content in the template. You will change the pictures and text (and optionally the colors and fonts) but the general design will stay the same. If it feels overwhelming or distracting or busy or boring, it’s not for you. You want to make as few changes as possible to make it yours so make sure you like the way it looks!
Does the template fit your business? The template description should say what type of businesses it’s designed for. (If it doesn’t, beware!) Check the demo site and look at all of the pages. Do the pages make sense for your business? For example, will the layout of the services page work to explain your services? Does it have a scheduling page or a blog if you need one? Can you easily remove things you don’t need (like a newsletter sign up or Instagram embed) or will it mess up the design?
How many images will you need? If you don’t have lots of amazing photos for your website (or time to search for quality stock images), pick a simpler template that requires fewer photos. You might find one you like that has custom graphics to add more visual pizzaz.
How much code is used in the template? Code can be used to add unique visual elements to a website (like special effects when you hover over things), but it can also make it a little more complicated to change. A designer should use code in a smart way that is easy for you to update (or not touch at all) and provide clear instructions, but if you REALLY don’t want anything to do with updating code, pick a “no code” template.
What Squarespace version is the template built on? The latest version of Squarespace is 7.1 Fluid Engine. If you are starting out fresh with a new website, you should buy a template on the latest version of Squarespace. 7.0 and classic editor are older versions, which were great in their time, but you want to latest and greatest!
My Favorite Premium Squarespace Template Shops
These are the Squarespace template shops I recommend for service based solopreneurs and small businesses. (In no particular order!) There are big, popular shops on the list and smaller shops from my Squarespace designer network.
Most have a modern, minimal style (similar to mine), but some have a little more pizzaz. These are all designers that I look to for inspiration and great choices for a professional website! If the designer offers a service to customize the template for you (a “done for you service”), I have indicated that below. (If not, you can hire me!)
Designed for: small businesses, non-profits, churches, photographers, interior designers, architects, creative agencies, micro bloggers
Template Price: $95 - $500
Done for You Service: Not offered but you can hire me!
Studio Mesa’s templates range from a super minimalist one page website to mega templates that include 30 potential pages to choose from. These templates are beautifully designed, extremely well thought out, and will stand up over time. They have a custom code behind them that adds lots of subtle, unique design features. Each template comes with an instruction manual for customizing the template and lifetime support. And as of September 2024, all Studio Mesa templates are built on the latest 7.1 Fluid Engine editor.
Designed for: service providers, authors, coaches
Template Price: $50-$197
Done for You Service: $2,750 (Two Day Website)
Christy’s templates are simple and easy to customize for newer businesses that might not have tons of images or content. They are the closest on this list to my own minimalist, classic style. Christy is a well-known resource in the Squarespace world and offers lots of design advice for DIYers and fellow designers, so she knows her stuff.
All templates include a launch checklist, walkthrough videos to help you customize your template, and 30 days of technical support.
Designed for: coaches, consultants, authors, speakers, podcasters, influencers, bloggers, lifestyle brands, stylists, salons, creative service providers, real estate, and interior designers
Template Price: $199-$299
Done for You Service: Site set-up $1,200 (logos, colors, fonts, & images only – you enter your own text) or Restyle $4,800 - $7,400 (full customization of a template)
Go Live is one of the most established Squarespace Template shops around. They offer LOTS of templates across many industries. Some are a little flashier and trendier than others. Their client base includes influencers, speakers, and bloggers but there are some nice templates for service providers in the mix.
I purchased a Go Live Template myself a while back to check them out. The template came with came with basic installation videos but there was an add-on option at check-out to purchase a mini course with more guidance on fonts, colors, text and images for the website. You also get 6 months of email and video support (which means they might send you a video to show you how to do something if you need help).
Designed for: service providers and course creators
Template Price: $195 (1 page), $395 (10 pages), $995 (25+ pages)
Done for You Service: Not offered but you can hire me!
Kate’s signature template, Sparhawk, is a beautiful minimalist website with multiple package options depending on the pages and functionality you need. It is strategically designed for service providers and course creators and comes with training videos and 30 days of email support. Kate also has one page templates in her shop for service providers at a lower price point.
Designed for: service-based businesses (coaches, healers, therapists, consultants, marketers, health & wellness experts, yoga & Pilates teachers)
Template Price: £500 (about $630 US)
Done for You Service: Contact Liz for pricing
Liz offers three no code templates for service providers that are “designed with soul to make visitors feel at ease.” Her designs are modern and clean with all of the features a service-based business need. Step-by-step video tutorials for implementing your template are included with 30 days of email support.
Industries: designers, coaches, online creators, photographers, designers, artists, writers, coaches, real estate agents & property managers, spas, gyms and fitness coaches, restaurants, and breweries
Template Price: $269
Done for You Service: Starting at $1,800 (not including cost of template)
Station Seven has a great collection of minimalists, stylish templates for solopreneurs and small businesses. Some include Canva graphics you can customize for an added visual touch with instructions to update them to match your website colors. Station Seven websites are no code and include video tutorials and email support.
Designed For: All kinds of small businesses - including law, finance, technology, medicine, restaurants, travel, landscaping AND non-profits, coaches, consultants, photographers, and fitness coaches
Template Price: $299
Done for You Service: $1,499
If you are a fan of Donald Miller’s StoryBrand framework for marketing, you might like StorySite. These bright, colorful, websites are designed around the StoryBrand framework which will help you leverage Miller’s proven marketing strategy. These templates are no code and use lots of graphics and shapes. You get video tutorials to help you customize your site, 60 days of email support, and you can hire a designer for $99 for an extra help session.
Designed For: service providers, designers, creative service businesses, bloggers
Template Price: $197 ($97 for just a sales page)
Done for You Service: $597 (Tailored Template service)
Blooming Design Co is another Squarespace template shop that builds templates based on the Donald Miller StoryBrand framework! Their designs have a lighter feel than StorySite’s but still have some graphic elements. You can find options specifically for newer businesses that are light on images and all of their templates are no code, come with tutorial videos, and customizable Canva graphics.
Designed For: solopreneurs, service-based businesses, artists, photographer, bloggers, online magazines, personal brands, online shops
Template Price: $250
Done for You Service: $1,000
The Denizen Co’s templates are minimalist, elegant, and refined. The demo sites are grayscale and gorgeous but can be customized with any colors you choose. You get video set-up tutorials and tech support. They also sell very affordable add-on branding kits to help you select colors, fonts, write your words and DIY your own wordmark logo.
Designed For: health & wellness professionals (but can also work well for any services based business!)
Template Price: $497
Done for You Service: Not offered but you can hire me!
If I were building a website for a health and wellness professional, Well Sites would be my first stop. They describe their templates as “Drag and Drop Dead Gorgeous” and I agree! These beautiful templates include 15+ pages (including shop pages) and have built-in guidance for writing your words and lots of additional training, support, and checklists to help you launch your website.
Designed For: creative entrepreneurs, coaches, and service providers
Template Price: $189
Done for You Service: $2,000 (one week turnaround)
Applet Studio has 15+ templates to choose from with a variety of styles. Their designs are colorful and unique, using an editorial style of design inspired by magazine layouts. Each template comes with training videos and email support, and you can hire Olga for a 90-minute call for help if you get stuck!
Designed For: democratic political candidates
Price: $297
Done for You Service: $1,549 (includes the cost of the template), two-day timeline
Swayed is a very niche template shop that ONLY sells templates for democratic political candidates. (I know I said this list was for solopreneurs, but this is one of my favorite template shops, and I couldn’t leave it out.) I love their mission, style, and affordable services to get politicians up and running quickly with a website for their campaign. If you are a democrat running for office, I highly recommend a Swayed template!
The Net-Net
There are lots of premium Squarespace templates out there that will give you a great head start on your website at an affordable price. You can DIY or hire a designer to help you, which will cost more than DIY, but a lot less than a fully custom website. (Read this post to learn more about semi-custom websites.)
If you didn’t find a template that works for you on my list, google “Squarespace template for [your type of business]” and see what else comes up. You can also check out my semi-custom templates and if one of those tickles your fancy you can hire me to implement it for you!
