Deborah Sudarsky
WEB DESIGN FOR AUTHOR AND SPIRITUAL TEACHER
Before the Project
Deborah is a certified Master Intuitive Coach, spiritual teacher, and author. She helps people connect to their own intuitive gifts and trust their inner voice through her writing, individual coaching, group courses, and Akashic Record Readings.
Deborah’s daughter helped her create her old website when she published her first book. It was a simple website, used to primarily to promote the book with a little bit of information about Deborah. She also had a separate website that was the official landing page for the book that included an informal quiz used as a lead magnet to collect email addresses for her mailing list through Mail Chimp.
When Deborah was getting ready to publish her second book, she needed help updating her website to get ready for the new book launch.
Project Highlights
When I started looking under the hood at Deborah’s tech set-up, I uncovered a few ways to streamline and upgrade her online world.
I moved her from Squarespace 70. to 7.1 to upgrade her to the latest and greatest technology for her new website.
I consolidated her TWO websites into ONE website (with some URL re-direct magic in GoDaddy) which saved her $200/year.
I moved Deborah from Mailchimp to Squarespace Campaigns. Although there was a small additional cost, the Squarespace platform is much easier to use and now Deborah’s communications and landing pages match the rest of her website and look much more professional.
I set Deborah up with a business email account (which is free for the first year with a new Squarespace Subscription) so the emails she sends are much less likely to go to SPAM.
We expanded the content on the website to include more personal photos, information about her services, and client testimonials to help build trust with her visitors as they are exploring her site and deciding whether or not to work with her.
We also added a private page for the people who purchase her book to listen to embedded meditation recordings and a pop-up box using the Squarespace Lightbox Anything Plugin from SQSP Themes) for her lead magnet sign-up.
The Final Result
Deborah loves her new website and has been using Squarespace Email Campaigns to promote her new book. Her emails look clean and professional, and she can send them out and manage her email list easily on her own, which is much simpler than it was with Mail Chimp.
“I couldn’t have asked for a better web designer!”
“Shannah made what could have been a difficult process so much easier. She helped me focus on what needed to be done and came up with great ideas. I really appreciated the process and was so happy with the final result. Shannah’s expertise and ability to problem solve made working together such a positive experience!”
- Deborah Sudarsky, Master Intuitive Coach