Welcome Jesus Welcome

Before the Project

Tara and Kathy are writing a book for Christian mothers and needed a website to help them get the word out about their project and start building an email list.

Tara started creating a website on her own but wasn’t happy with how it was going. She wasn’t sure how to organize everything, it was harder than she thought it would be to make it look good, and she didn’t have a lot of time.   

Tara and Kathy realized they needed some help to get a professional-looking website that really represented their work so they could start promoting their book.

Project Highlights

Tara and Kathy curated custom Spotify playlists to go with each chapter of their book and asked me to link out to them from the website.  Instead of linking out to Spotify, I embedded the playlists directly on their website.  This allows visitors to see the playlists and play them directly from the website without opening Spotify at all. I also used a little bit of custom code to create an index at the top of the page so visitors could quickly jump to a specific playlist.  (Always keeping things simple and efficient for my clients!)

I got the team set up on Squarespace Email Campaigns to send out newsletters to their growing list.  This email marketing option keeps everything on one platform and makes it super easy for Tara and Kathy to send out new blog posts and format their emails to match their website.

The Final Result

As soon as the new (and improved) website was launched, Tara and Kathy quickly started growing their email list. They were thrilled with their new website and their publishers were as well!

The Rebrand

As their book launch approached, Kathy and Tara decided to re-brand their website with brighter greens and blues. They loved the original rich, earthy brown tones they chose, but their publisher suggested changing to a lighter vibe that would resonate better with their audience. It was also time to update the website to promote their finished book and revise their website strategy to encourage book pre-orders more prominently than email sign-ups.  (Design IS strategy!)

Their beautiful updated website is ready for their book launch! If you are a Christian mom, and Bible Study is your thing, visit their website and check out their new book Moms at the Well.